The organized breakfast market in South India has a brand new entrant with Tameemi Meals. NSR Group of firms having its headquarters at Inkel Enterprise Park, Angamaly has not too long ago launched its new meals model Tameemi Meals specializing in South Indian Breakfast merchandise. The Kerala primarily based company group, which has made a reputation for itself in edible oil merchandise, is now within the ready-to-cook class by way of Tameemi Meals. With product choices that embrace puttu powder, rice flour, simple idli, appam, rawa, the battle for the primary meal of the day is getting hotter. As South Indian households eat on the transfer, the time taken to cook dinner up a full-fledged breakfast is a little bit of a problem and it paves the technique for straightforward cook dinner recipes by Tameemi.
The simple cook dinner recipe section is one the place many a participant has come and gone. The explanations for failure differ in every case however reaching success comes with no quite a lot of substances. “What have succeeded thus far are these merchandise and options the place the consumption was already massive or primarily repeatability being excessive and the place a singular degree of processing component was introduced in by advantage of easy-to-cook. In addition to, shoppers all the time love to stay to conventional style and distinctive making course of helped the trigger,” explains Ok H Noushad, The Chairman and Managing Director of Tameemi Meals. Meaning, focusing on the standard South Indian breakfast of puttu, appam, upma, idli is the fitting method, he provides, since consumption for every is already very excessive.
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Tameemi Meals registers its distinctive know-how in course of by way of ‘copper managed roasting’ aka CCR during which the rice and wheat flours are subjected to double roasting in massive scale copper vessels. The manufacturing plant is located in a 15,000 sq. ft. space with superior Industrial machineries and CCR vessel items. Conventional idea of roasting uncooked supplies in copper lined vessels with out compromising its style issue is quintessential of this know-how. Copper when heated maintains the Supreme temperature evenly throughout the floor with out burning the uncooked materials, giving it a pure fragrant taste and style. And this types the USP of Tameemi and all the branding communication of the breakfast vary will probably be round CCR.
Sameer Ok N, CEO and Director of Tameemi Meals informed that, “Handy and attractive breakfast merchandise is just not a fad or a Covid-specific want however a long run shopper power that’s right here to remain. As shopper’s affluence degree grows, they have a tendency to succeed in out for manufacturers they belief and therefore manufacturers acquire by way of conversion from the unpackaged market. At the same time as we’re late entrants, this can be a large alternative! Whereas puttu, upma, idli are historically breakfast gadgets, these are likely to function gentle meals or snacks that may be consumed any time. At this worth, from a trusted identify, the vary ought to get a great trial.”
NSR Group plans to increase Tameemi Meals into the adjoining classes of entire spices, masalas, snacks, and multi-millet cereals to retail throughout South Indian markets.
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